South African MC Sifiso Sudan selling mixtapes via Blackberry

{ Posted on Jul 25 2012 by Bill Zimmerman }

From Africanhiphop.com:

Sudan recently released his new mixtape ‘Rage against the machine’ directly through his Blackberry, cutting out any labels or middle men. He made a deal with airtime merchants that enables him to sell his latest mixtape from his BBM at the cost of R5 MTN airtime per single. Within a few days he managed to sell hundreds of copies of his single ‘Cheaters’ in this way.

“The future is literally in our hands” says Sudan.  “Mobile phones have 80% penetration in South Africa and everybody knows that this is Blackberry country. My music also promotes a ‘do for self’ attitude so it’s important that it walks the talk. To prove that this is a great business model for all of us, I’m planning to go platinum this way.”

Join Sudan on BBM #27AC730C, follow him via Twitter and check out two tracks from the mixtape which are available for download below.

via Timbuktu Chronicles.

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I'm an engineer, ex-Microsoftie, founding board member of AfriLabs, co-founder of ActivSpaces in Cameroon and VC4Africa. Drawn to innovation, creativity & all things tech. More at splinter.me/billz